The combination of the private car and O2O business has formed a trend. In the catering industry, this new format is called shared delivery O2O (Online To Offline).
Shared delivery O2O is a private car-based auxiliary business, mainly including the four giants of GrubHub, Uber Eats, DoorDash, and Postmates. GrubHub is the earliest listed company in the American takeout industry, and Postmates is a unicorn in the takeout industry, known as "Are you hungry for the American version?" Overall, GrubHub once had the largest market share but now was the second most popular food delivery service app among the nine major cities in the United States. DoorDash has beaten GrubHub this March that is in the top-ranking, and UberEats ranking third.
Doordash
The business model of Doordash, a San Francisco take-out O2O company, is basically to learn the taxi ride software Uber, use O2O to integrate online and offline resources, and make a take-out O2O company that is slightly heavier than the asset-light model. More emphasis is placed on fast logistics errand services, with a logistics distribution team, which can be delivered within tens of minutes. It is worth noting that Doordash's mobile terminal and PC website experience are basically the same, while the "become a driver" function only exists on the mobile terminal. Owners who own a car can apply to join Doordash's delivery team via a smartphone. The latter does not hire a distribution team itself, but only manages loose crowdsourcing distribution services through technical capabilities. DoorDash specializes in food delivery services and has begun to expand its service to the distribution of fresh food, which may become another Instacart.
GrubHub
In the beginning, GrubHub was just a platform to match merchants and users, which was distributed by the merchants themselves. Although Grubhub also launched a distribution service afterward, this old model is still adopted in small and medium-sized cities, saving a lot of costs. Grubhub's profits mainly come from the sales of partner restaurants, the delivery of food to customers, and the promotion of restaurants. The location of restaurants in a region and the number of restaurants will affect the commission ratio of each order of GrubHub. The commission ratio is generally between 5% -15%, with an average commission of 13.5%. GrubHub also charges an extra fee to advertise and advertise restaurants. Those restaurants that you see when you open the App are generally dedicated to advertising. Restaurants with higher commissions will also appear in the second-ranking on the App.
Uber Eats
American taxi software Uber was launched in 2009 and quickly became a world-class taxi brand. Uber Eats is a food delivery service launched by Uber, the first extended product of Uber. It makes use of the Internet to provide food delivery services within tens of minutes. Uber Eats cooperates with local restaurants in cities around the world and allows users to order meals online using mobile apps. The business model of UberEats is very similar to GrubHub. It charges a "promotion fee" for restaurants that increase their exposure in the UberEats App. In addition, UberEats and restaurants have a share of almost 30% per order. However, compared to competitors, UberEats has a large group of Uber drivers who have become its natural food delivery force.
Postmates
In 2018, Postmates began to try to provide courier services at lower prices. In this type of business, restaurants where customers order meals pay part of the cost to Postmates, and Postmates promises that more customers will order takeout. As a result, the delivery fee for consumers ordering takeaways is only $ 3 or $ 4 (not tipping included). As of now, such low-cost services account for 30% of their total orders.
Gesoo
As a Chinese, I'd like to mention the Gesoo, additionally. Gesoo is a Chinese food delivery platform in Los Angeles, and its target users focus on Chinese users with higher food loyalty. Chinese are different from other American residents. Their first choice is always Chinese food, and authentic Chinese food is more expensive than American fast food. Users can see hundreds of the most popular Chinese restaurants, Japanese restaurants, and Korean restaurants in Los Angeles on the Internet. The price of ordering online is 10% lower than that of physical stores, and Gesoo informs the corresponding restaurants to prepare. The delivery person will deliver the meal to the user within 1 hour, and the user only needs to pay the meal delivery price of 1 USD per mile (1 mile is equal to 1.6 kilometers). In the payment link, users can choose to directly recharge online, like Uber to bind credit cards and directly swipe to pay, or they can choose to pay cash at home. At the end of the whole process, Gesoo can get a 10% commission rate from the restaurant.
In 2020, home isolation caused by the epidemic has promoted the popularization of the take-out industry. But the trade-off between market share and profit earned per order is still the key. Let's keep watching.
Shared delivery O2O is a private car-based auxiliary business, mainly including the four giants of GrubHub, Uber Eats, DoorDash, and Postmates. GrubHub is the earliest listed company in the American takeout industry, and Postmates is a unicorn in the takeout industry, known as "Are you hungry for the American version?" Overall, GrubHub once had the largest market share but now was the second most popular food delivery service app among the nine major cities in the United States. DoorDash has beaten GrubHub this March that is in the top-ranking, and UberEats ranking third.
Doordash
GrubHub
Uber Eats
American taxi software Uber was launched in 2009 and quickly became a world-class taxi brand. Uber Eats is a food delivery service launched by Uber, the first extended product of Uber. It makes use of the Internet to provide food delivery services within tens of minutes. Uber Eats cooperates with local restaurants in cities around the world and allows users to order meals online using mobile apps. The business model of UberEats is very similar to GrubHub. It charges a "promotion fee" for restaurants that increase their exposure in the UberEats App. In addition, UberEats and restaurants have a share of almost 30% per order. However, compared to competitors, UberEats has a large group of Uber drivers who have become its natural food delivery force.
Postmates
Postmates is one of the most mature on-demand express startups. The company is founded in 2011. At first, it only provided 1 hour of on-demand delivery services around 10 blocks in the Manhattan district. It has now covered 3500 cities. In May 2013, it completed a $ 5 million Series A round of financing. The latest round of funding disclosed was in September 2019, reaching $ 225 million. At present, its valuation reaches 2.4 billion US dollars. In 2016, Postmates was the first to introduce a membership system ($ 9.99 per month). Once purchased, the delivery cost of ordering meals can be waived. Currently, 16% of users have become members. This business has become one of the reasons for the company's steady growth in profits.
In 2018, Postmates began to try to provide courier services at lower prices. In this type of business, restaurants where customers order meals pay part of the cost to Postmates, and Postmates promises that more customers will order takeout. As a result, the delivery fee for consumers ordering takeaways is only $ 3 or $ 4 (not tipping included). As of now, such low-cost services account for 30% of their total orders.
Gesoo
As a Chinese, I'd like to mention the Gesoo, additionally. Gesoo is a Chinese food delivery platform in Los Angeles, and its target users focus on Chinese users with higher food loyalty. Chinese are different from other American residents. Their first choice is always Chinese food, and authentic Chinese food is more expensive than American fast food. Users can see hundreds of the most popular Chinese restaurants, Japanese restaurants, and Korean restaurants in Los Angeles on the Internet. The price of ordering online is 10% lower than that of physical stores, and Gesoo informs the corresponding restaurants to prepare. The delivery person will deliver the meal to the user within 1 hour, and the user only needs to pay the meal delivery price of 1 USD per mile (1 mile is equal to 1.6 kilometers). In the payment link, users can choose to directly recharge online, like Uber to bind credit cards and directly swipe to pay, or they can choose to pay cash at home. At the end of the whole process, Gesoo can get a 10% commission rate from the restaurant.
In 2020, home isolation caused by the epidemic has promoted the popularization of the take-out industry. But the trade-off between market share and profit earned per order is still the key. Let's keep watching.
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